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Irish bookmaker Paddy Power has installed Cheryl Cole look-a-like Cher Lloyd as their new betting favourite to win this year's X Factor show.

The 16-year-old rap singer who wowed the judges with a feisty rendition of Soulja Boy's 'Turn My Swag On' is now the 9/2 betting favourite to follow in the footsteps of Leona Lewis and Alexandra Burke and win the show outright.

Sharon McHugh, spokesperson for the bookmaker said: "The standard of this year’s contestant’s just gets better and better each week. Cher shone in her audition. She’s completely unique and already online forums are raving about her. She’s now the one to beat."

Paddy Power have made return hopeful and fellow 16-year-old Liam Payne, who made it to Simon Cowell's house in 2008, their 7/1 2nd betting favourite to win the show. Liam impressed Simon with a polished performance of Michael Buble's version of 'Cry Me A River'.

Mary Byrne, Ireland's answer to Susan Boyle, is still amongst the favourites in the betting at odds of 10/1.

Latest Betting Odds - X Factor Outright Winner

9/2 Cher Lloyd, 7/1 Liam Payne, 9/1 Gamu Nhengu, 10/1 Mary Byrne, 16/1 The Reason, 16/1 TreyC Cohen, 16/1 Keri Arrindell. Continue..

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Source: Online Gambling News, eternalgambling.com

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