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In the wake of the 2010 World Cup, bwin, one of the world's biggest online betting providers, has reported record turnover for sports betting compared to previous major soccer events.

Up to 260,000 bwin customers a day took advantage of a considerably extended range of betting services during the 2010 Soccer World Cup. A total of around 900,000 customers placed 30 million bets during the World Cup, about 213,000 of them active for the first time.

The Austrian betting outfit was also able to successfully reactivate existing customers: some 90,000 customers took advantage of the bwin product portfolio again after over six months.

Compared to the EURO 2008, the betting company increased sports betting gross gaming revenues - betting stakes less customer winnings - by nearly 40 per cent to an average of over 1.1 million euros a day.

The most popular World Cup games with bwin customers with the largest number of bets placed included the semi-final with Germany against Spain, followed by the final with Netherlands against Spain and the semi-final with Uruguay against the Netherlands.

The most popular bet was the three-way bet - 1-X-2 - in the Round of 16 with Netherlands against Slovakia.

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Source: Online Gambling News, eternalgambling.com

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