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Slots.com, the second most powerful generic gaming domain, was bought at a Snapnames online auction by gambling outfit BodogBrand for more than $5.5 Million. The largest sum of money paid for a domain in 2010 and one of the top 10 ever.

Calvin Ayre, founder of the Bodog brand stated: "The internet really has changed how we do business - I sat on a bar stool in London’s L’Atelier restaurant bidding millions for one of the biggest gaming domains in the world!”

"After Casino.com, we feel that Slots.com is the best gaming domain in the world. Bigger even than Poker.com because there are no strong brands in this space and slots are far more universal than poker, just look at the amount of space a casino devotes to slots over poker, added to which its simple to spell and easy to remember", he added.

BodogBrand.com is the owner and licensor of 'Bodog' - one of the biggest online entertainment and gambling brands in the world. The twist being BodogBrand will license Slots.com to selected online gaming operators in a fashion similar to the way the Bodog brand itself is currently licensed to gaming operators worldwide.

Bodog offers sports betting, online casino games or internet poker and accepts customers from all over the world, including the United States.

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Source: Online Gambling News, eternalgambling.com

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