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The world's leading provider of online gaming and sports betting, bwin, is new premium partner of German record title holder FC Bayern Munich.

The contract was signed last week. The cooperative agreement gives bwin the exclusive rights within the industry to include the FC Bayern Munich brand in its advertising activities around the world and entails the full promotional integration of bwin in the football club media. The contract runs until the end of season 2009-2010 (June 30, 2010).

With this cooperation bwin continues its sponsoring strategy. In addition to the new partnership with FC Bayern Munich, bwin has been jersey sponsor of AC Milan since 2006 and jersey sponsor of Real Madrid since June 2007.

"By winning over bwin, we have the pleasure of working with a partner who fits perfectly to FC Bayern Munich given its strong brand and focus on partnerships with leading European clubs," explained Bayern Munich's President Karl-Heinz Rummenigge.

Based on the motto "No sports, no sports betting", the sponsoring of sports is a central tenet in the philosophy of bwin.

"As partner in sports, bwin is thrilled about the cooperation with FC Bayern Munich. As the most successful German club both at national and international level, Bayern Munich is the perfect partner for bwin, the world's leading provider in the online gaming market," says Andrea Gaudenzi, Head of International Sport Marketing at bwin.

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Source: Online Gambling News, eternalgambling.com

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