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A study conducted by the Division on Addictions of the Department of Psychiatry at the Cambridge Health Alliance and its Harvard Medical School faculty revealed that only 0.3% of sampled Bwin customers reached their personal deposit limit. The purpose of a deposit limit is to reduce financial hardship because of excessive gambling activity. Over a period of 18 months the study concluded that out of 47,134 customers of Bwin, 567 activited the website's self-limit deposit feature.

"This study is unique and the only statistically relevant research to date on the impact of deposit limits; and, it is only made possible by the complete transparency that the internet provides. Imagine trying to analyze the data of over 47.000 users in the offline world – it simply cannot be done with any semblance of scientific accuracy." stated Manfred Bodner, Co-CEO of Bwin.

Deposit limits were represented by EUR 1,000 per 24 hours or per EUR 5,000 per 30 days, taking into account currency equivalents and customer behavior was compared between those who exceeded their limits and those who did not. Secondly, betting behavior before and after customers tried to surpass limits was recorded.

Based on the above outcome it can be said that most sports bettors act responsibly and do not wager more money than they can afford to lose. In this case the average bet of those who tried to exceed limits was €25. And €7 for those who did not.

It is also very likely that Bwin's users are well aware of its corporate deposit limit policies and do not intend to violate them which shows that deposit limits can serve as safeguards and prevent online bettors from financial crisis.

Surprisingly, Bwin customers who exceeded their limits, usually bettors who wager large amounts of money, kept their losing percentage lower compared to those who acted responsibly.

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Source: Online Gambling News, eternalgambling.com

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